Project Tag: brand

kazai.

mtc commerce was founded with the idea of making high-quality products accessible to a broader mass. Thomas and Marko Prokot (founders) saw a big gap between cheap dropshipping and expensive brand products. Good design should be affordable and yet not skimp on quality. Under the brand Kazai. mtc has been selling products on various online platforms, with the main focus on Amazon, with great success since 2020. The collection mainly consists of home accessories and small furniture and is constantly growing.

As a product designer, my main focus was product development. This included research, market analysis, design, model making and 3D visualisation. In addition, there was the exchange with international producers, the preparation of production data, as well as quality control and project planning.

Börje / Papierkorb aus Holzfurnier
Börje / Papierkorb aus Holzfurnier
Lille / Wand- und Tischdekoration mit Topf
Lille / Wand- und Tischdekoration mit Topf
Alma / Wandvase
Alma / Wandvase
Wandvase aus Porzellan
Wanddekoration mit Blumentopf

roos

  

The younger generations in particular like to present themselves in public with brands because they are an expression of prestige, but also offer orientation and belonging. Brands stand for values, values with which these people can and want to identify themselves. Fashion knows how to satisfy this desire. Fashion brands stand for much more than just higher quality products. They have understood how to bind customers primarily through emotional references. Fashion brands are desirable, they are cool, they are social, they are loyal, they are committed. At least this is successfully communicated and an integral part of our society. With a few exceptions, the furniture industry is not yet making much use of this new, very personal marketing oriented towards the exchange between brand and customer. In this work, I have taken up the topic and developed a furniture/fashion brand that builds on this principle and is intended to show how furniture can be understood differently in the future.

ROOS stands for a rethinking of furniture brands in order to make them more attractive for the younger generations in the future and thus ensure a broader and more colourful brand landscape. The brand combines furniture with fashion in its products. The TAKE 1 chair can be customised down to the smallest detail by the customer thanks to the fabric surfaces and accessories attached via Velcro.

the brand / the collection

the website / the app

the video

the making of

fashion x furniture

 

The fashion industry uses their brands as a strong selling factor. These brands are really good at creating hype and staying relevant, especially to younger generations. The furniture brands are often missing out on using their brands to a greater potential. One of the ways the fashion brands do it, is by collaborating with each other, which creates very interesting, but also limited pieces. The idea of this project is to use furniture brands to create fictional collaborations with other brands.

The project can be found on Instagram @fashionxfurniture.

gabriel tan

Gabriel Tan is a renowned designer based in Singapore and Portugal. His clients include well-known brands such as Abstracta, Menu, Design Within Reach and Bla Station. My work at Gabriel Tan has ranged from cabinets, chairs, websites to interior design.

This chair was created during my work at Gabriel Tan Studio. The task was to design a chair in the spirit of “Tolix” and to respond to the special technology of sheet metal bending of the French traditional company. I designed a new bending form for the chair. Unfortunately, it was never tested, as the design was ultimately not accepted.