roos
The younger generations in particular like to present themselves in public with brands because they are an expression of prestige, but also offer orientation and belonging. Brands stand for values, values with which these people can and want to identify themselves. Fashion knows how to satisfy this desire. Fashion brands stand for much more than just higher quality products. They have understood how to bind customers primarily through emotional references. Fashion brands are desirable, they are cool, they are social, they are loyal, they are committed. At least this is successfully communicated and an integral part of our society. With a few exceptions, the furniture industry is not yet making much use of this new, very personal marketing oriented towards the exchange between brand and customer. In this work, I have taken up the topic and developed a furniture/fashion brand that builds on this principle and is intended to show how furniture can be understood differently in the future.
ROOS stands for a rethinking of furniture brands in order to make them more attractive for the younger generations in the future and thus ensure a broader and more colourful brand landscape. The brand combines furniture with fashion in its products. The TAKE 1 chair can be customised down to the smallest detail by the customer thanks to the fabric surfaces and accessories attached via Velcro.
the brand / the collection
the website / the app
the video
the making of
simon rogalla 