The fashion industry uses their brands as a strong selling factor. These brands are really good at creating hype and staying relevant, especially to younger generations. The furniture brands are often missing out on using their brands to a greater potential. One of the ways the fashion brands do it, is by collaborating with each other, which creates very interesting, but also limited pieces. The idea of this project is to use furniture brands to create fictional collaborations with other brands.
The project can be found on Instagram @fashionxfurniture.
simon rogalla 